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New Exhibit! At Hallie Ford Museum of Art in #SalemOR: TURNED ON! The Am. Blacklight Poster, 1967-71

Turned On!

Turned On!: The American Blacklight Poster, 1967-71

May 13 – July 16, 2017

Hallie Ford Museum of Art | Study Gallery

Organized by artist Gary Westford and drawn from his personal collection, Turned On!: The American Blacklight Poster, 1967-71 offers viewers an opportunity to experience the fun of stepping into a 60s style blacklight room featuring 10 posters and an Op art dress.

In the late 1960s, poster artists experimented by using printing inks that fluoresced under blacklight bulbs that emitted ultraviolet light. In darkened rooms lit with these special lights, the blacklight posters appeared to glow and magically radiate their own light. The blacklight poster industry took off in studios all over the country, but was primarily centered on the West Coast.

These popular posters were marketed across the United States and were often designed in celebration of the liberation and freedom that was, in part, associated with the utilization of psychedelic drugs and the search for new or “alternative” realities. To that end, the subject matter of these posters included colorfully idealized visions of wild and idyllic “psychedelic” landscapes; images of handsome young hippies; rock stars such as Jimi Hendrix, The Doors, and Janis Joplin; Hells Angels bikers; Jesus Christ; the peace and earth movements; Native American, African American, and Mexican American heroes; and artfully complex non-objective geometric prints that referenced Op Artists’ use of high-intensity color contrasts.

More Information including Companion Exhibitions:

  • This exhibition is part of 3 exhibitions that collectively celebrate the 50th anniversary of the Summer of Love.

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Catch more psychedelic fun with the major exhibition Behind the Beyond: Psychedelic Posters and Fashion, 1966-71, opening June 3 and continuing through August 26, 2017, in the Melvin Henderson-Rubio Gallery and the Maribeth Collins Lobby.

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  • The 60s: Pop and Op Art Prints from the Collection of Jordan D. Schnitzer and His Family Foundation exhibition explores the Pop and Op art movements and how they significantly influenced the development of psychedelic posters and fashion. This exhibition opens on May 13 in the Print Study Center and continues through October 22, 2017.

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